The Importance of Team Effort in New Product Development

Developing a new product, technology, or solution isn't exactly an easy task. There are so many things to do, costly errors to avoid, and significant research to perform. Not to mention, with the consumers getting more informed, product designers have to respond by refining their products to meet the exact needs and expectations of the consumers.

Additionally, new product development is a field in which every step involves a risk. This means even a simple error could result in the entire process being repeated again, thus requiring more resources. So, how can a product designer reduce these risks? The answer is quite simple: through team effort! Continue reading to learn about the importance of team effort in new product development.

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Materials selection in new product development (NPD) (2-column). Download Scientific Diagram

New Product Development is a Team Effort

New product development involves converting a concept into a profitable product. The entire process requires that people from multiple disciplines work, coordinate, and make decisions together. Besides, two brains are better than one, four better than two, and so on. Therefore, new product development is all about following a complex and collaborative process through the efforts of many people.

The launch of a new product includes Regulatory and Legal Staff, Finance, Manufacturing, Procurement, Marketing, Sales, Suppliers, Engineering, and Design.

Therefore, with all these departments working together, the chance of making an error and suffering with huge loses can greatly be reduced. Other benefits of team effort in new product development include:

Creates Synergy – Team effort is all about creating synergy (where the sum is greater than the parts). If two people perform one task together, the result would be better than their separate efforts and thus increasing the chances of product development success.