Why Does SEO for Accountants Matter?
Now, just because you have a website, this doesn’t mean that people can find it. This is why SEO is needed to find potential customers and grow your accounting business.
If you want to build your professional brand, you want to ensure that you have a strong digital presence that attracts customers who are specifically interested in your services. You can look for SEO experts online that will offer the best service of SEO for accountants.
Image Source: Google
SEO stands for search engine optimization and is the practice of using techniques on your website to increase its visibility on search engines.
The goal of SEO is to increase both the quality and quantity of your website traffic by ranking for targeted keywords or phrases in the organic (non-paid) search engine results.
The key SEO terms you should understand are crawl, index, and rank. Let’s take a closer look at what these terms mean.
Google works by using search engine algorithms to locally index web pages. They “crawl” billions of web pages using “spiders” (search engine bots) to index the content on the page and then rank that content.
Indexing is the process of a search engine sorting the webpage information it has collected and putting it in order according to where they think they should rank in the search engine results pages (SERPs).
After crawling and indexing your site, search engines rank your website content in the SERPs.
So the main goal of SEO for accountants is to rank as high as possible in certain search queries that your target audience would be interested in.